‘Hot Air (Projet pour un idée)’, 2007
Slide projectors, screen, wooden stools
Projected text and cigarette packet
Here, Büchler acknowledges his debt to Marcel Broodthaers and simultaneously Broodthaers’ own fascination with René Magritte. He creates a simple cinematic effect; the hot air rising from a vintage slide projector placed in front of a screen illuminated by another projector appears animated like smoke. The image is as much an allusion to Magritte’s ‘pipe’ as it is an oblique reference to Broodthaers’ film ‘Défense de Fumer’ and his passion for smoking (which Büchler, an unrepentant chain smoker, shares). Equally, the image can be a reminder of the 1970s’ pioneer of American experimental cinema, Hollis Frampton, who famously demonstrated the essence of cinema, ‘the rectangle of projected light’, by inserting a pipe cleaner into the gate of a projector.
The wooden stools used in the installation make something of a respectful nod to the first ready made of Marcel Duchamp, while the reference to ‘Kos(s)uth’ seems playfully mischievous: a crumpled packet from a popular Hungarian cigarette brand, placed under one of the stool’s legs as if to stabilise it.