John Smith
‘Associations’, 1975
16mm film, colour, sound
7 minutes
Edition of 5 + 2 AP
SMITH-2009-0002

Images from magazines and colour supplements accompany a spoken text taken from ‘Word Associations and Linguistic Theory’ by Herbert H Clark. By using the ambiguities inherent in the English language, ‘Associations’ sets language against itself. Image and word work together/against each other to destroy/create meaning.

"‘Associations’ is a straightforward rebus (a game in which words are replaced by pictures). But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible." - A.L. Rees, 'Unpacking 7 Films' programme notes
<iframe src="https://player.vimeo.com/video/74641009?title=0&byline=0&portrait=0" width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="https://vimeo.com/74641009">ASSOCIATIONS (extract) 2&#039; 05&quot;</a> from <a href="https://vimeo.com/johnsmithfilms">John Smith</a> on <a href="https://vimeo.com">Vimeo</a>.</p>


John Smith
'Associations', 1975/2010
C-print
48 x 20 cm
Edition of 25
SMITH-2010-0019